Commercial Photography
How Commercial Photography can Positively Enhance your Brand and Business
On the whole, humans tend to be very visual. In fact, 90% of information relayed to the human brain is from visual sources, and our brains can process visual information up to 60,000 times faster than text.
Maybe those just seem like impressive numbers, but if you are a business owner wanting to expand, these numbers point directly to commercial photography.
What is Commercial Photography?
Commercial photography is used to promote and sell products, events and services, and you can find examples of it nearly everywhere you look. Our everyday lives are loaded with the visual stimulation of commercial photography on billboards, vehicle and window advertisements, magazines, dining menus, catalogues, flyers, websites and even product packaging.
The goal of commercial photography is to create images that epitomize the benefits and features of products or services.
Market research has shown that customers searching for products online tend to click on professional images more than ones that appear to be amateur. Smartphone cameras are indeed becoming better, but the truth is that only a professional photographer can capture, edit and produce professional quality photographs.
What does a Professional Commercial Photographer do?
An experienced commercial photographer knows how to display and capture your items in a way that is enticing to potential customers. Using lighting, angles, models, focusing techniques and shutter speeds, the photographer is able to bring depth and emotion to their photographs.
Beyond simply taking pictures, your photographer must spend hours making certain these photos are properly edited in order to best showcase your products or services.
Benefits of Hiring a Commercial Photographer
There are many benefits to hiring a commercial photographer but the big ones include increasing your sales, improving your brand awareness and enhancing your corporate reputation.
Increasing your Sales
Whether searching for a room at a quaint B&B or ordering the duck á l’orange while dining out, people want to see what they are paying for. Professional photography helps your customers decide whether they will buy from you or not, especially if you have a large e-commerce following.
Unique images of your products or services along with detailed product descriptions online or in catalogues will drive traffic to your company and increase sales. Because your professional photographs can be used for years, the return on your investment (ROI) is significant when hiring an experienced professional photographer.
Improve Brand Awareness
You can use professional photos of your service, products, employees or entire company to promote your brand by posting them to social media accounts, using them for advertising or putting them on your website.
Often you must pay a fee to use generic stock images that may not be quite right for the message you want to convey. Why not invest in professional photographs that are unique works of art that embody exactly what your brand is about?
Enhance your Corporate Reputation
Your professional reputation is only enhanced with commercial photography whether it be used for brochures, flyers or business cards. Commercial photography allows your customers to understand exactly what you offer and your expertise level. Are you offering amateur-level services, or are you a professional company that puts customer satisfaction above all else?
Contact us today to schedule your commercial photography shoot.